When Dreams Meet Silicon Valley
Seo Dal-mi dreams of becoming Korea Steve Jobs, but she has no money, no connections, and no college degree. Nam Do-san is a mathematical genius who founded a startup but cannot get a single investor to believe in his vision. When Dal-mi grandmother orchestrates a fateful meeting between them — using a letter from Do-san younger self — a love triangle, a business rivalry, and a journey of self-discovery unfold across the vibrant backdrop of Korea tech startup scene.
Start-Up is not just a romance. It is a story about chasing impossible dreams, the cost of ambition, and the people who believe in us even when we do not believe in ourselves.
Kim Seon-ho Steals the Show
While Bae Suzy and Nam Joo-hyuk deliver strong performances as the leads, it is Kim Seon-ho as Han Ji-pyeong who became a cultural phenomenon. His portrayal of a sharp-tongued venture capitalist with a hidden heart of gold earned him the nickname "Good Boy" and launched him into global superstardom.
Bae Suzy and Nam Joo-hyuk Chemistry
Bae Suzy brings warmth and determination to Dal-mi, while Nam Joo-hyuk portrays Do-san with endearing awkwardness and genuine vulnerability. Their romance is built on letters, dreams, and the courage to be honest about who you really are.
Frequently Asked Questions
Is Start-Up based on a true story?
While fictional, Start-Up draws inspiration from Korea real tech startup ecosystem and the competitive world of AI development.
Where to watch Start-Up?
Start-Up is available on Netflix worldwide with subtitles in over 30 languages.